The Expendables

Distribution

The NSS distributed film trailers and dominated the market from the 1920s to the 1980s. They would create trailers that were later dubbed 'cookie cutter' style as they all had a similar distinct style, they would then distribute them to movie theatres. By the 1940s they had branded out to posters as well. The trailers were successful so movie studios stopped making their own and signed contracts with the NSS.

Cinemas play a major role in the distribution or trailers as it benefits the cinemas branch as well as the movie industry, as a trailer entices the audience to watch the film and for upcoming films about to be released in the cinema it encourages people to return to the cinema. Cinemas also play certain trailer with certain films, for example childrens' films often have other U rated movies where as superhero movies have trailers of 12/15+ linked to the genre such as action or even game trailers. On social media film advertisement thrives, people share trailers on sites such as Facebook and YouTube and comment on the film. ON blog sites such as Tumblr people can share the trailer and related material such as posters, photo-shoots and fan theories.


Films advertisement also comes in the form of posters and radio trailers, focusing on a key catch phrase or image of the movie  to identify the genre encouraging people to watch the trailer. Poster tend to be displayed not just in the cinema but also in public view to spread awareness to the masses, poster of get displayed on the sides of buses, bus stops, etc. Cinemas also put up cut outs linked to upcoming films up so people can take pictures with them, they them post it online (often tagging the film), spreading the news of the movie to more people.



Films trailers often end with links to share the film, sites with more information of the film such as the twitter page or a catch phrase that link to the posters but also used to tagging the film in social media. For example:

The purge trailer ending with a hashtag to share the film with, a link to a Facebook page and a catch phrase.

The sinister  trailer ended with a hashtag, Facebook link and website link.

Insitutions

Institutions

Movie studios would produce the films but there trailers were never as neat as the NSS trailers, so they would sign contracts and the NSS would creates the trailer. Over time more advance editing came around so the NSS became dates so movie studios started producing their own. On institutions is Paramount Pictures founded in 1912 known for films such as Titanic, ghost and Iron man.

The Breakfast at Tiffany's (1961) trailer uses very different editing than the World War Z trailer, which uses clean fast paced editing compared to the old wipes and fades. Both a Paramount Pictures movies, highlighting how much trailers changed.

Purpose of a Trailer

Media Terminology

History of the Trailer