Focus Group

My focus group was composed of my target audience, from this i found that my target audience found that jump scares and fade to black paired with fitting sound effects are effecting inn enticing an audience and make the story line enjoyable rather than a simple storytelling. i will use jump scares in my trailer as it is a key feature of a horror movie trailer and an expectation of the audience. sound effects are very important in make a film, if the sound effects work well with the imagery then it makes the scene serious, adding to the scare factor rather than a humorous disaster. I also found from my focus group that cut scenes are expected, this creates a fast pace which i useful in building up tension, i can also use cut scenes in jump scares.Slow music was preferred to build an eerie atmosphere, i should use similar music containing violins as it is an expected convention of the horror trailer. I also found a that an audience like third person perspective following shot as it makes the audience fear for the character as they are being watched or followed. My focus group also suggested to not reveal to much plot away in the trailer otherwise there is no point in watching the trailer therefore in my trailer i should avoid telling a short story and instead focus on using common features in a horror trailer. Another idea put forward by my focus group was having a hand slam against the glass, it is a common scare used in horror movies and it will be effective in  my zombie trailer.