Target Audience

Target Audience:
My target audience is aged 15-19, a secondary school level education, so the film must not get side tracked by detailed knowledge in a specific knowledge area such as history or science. They would be fans of the horror genre leaning towards zombie sub genre. Form a zombie trailer they would expect to be shown some mild gore scenes, jump scares, an introduction to what the zombie looks like (possible cause of out break /zombie kill scenes.) and they would expect the location and protagonist and antagonist to be revealed. From the narrative of the film they would expect to see the common codes of a zombie film such as when a zombie bites a victim they turn into a zombie, they would also expect to see this fear of dying/ turning into a zombie to be present n the trailer. In the narrative of the film it should reveal the cause of the infection and how to kill the zombie. In the narrative of the trailer the audience is expecting to be introduced to a group/ protagonist going about their every day live and are happy, we are then introduced to the threat of zombies and the trailer suggests how the group or protagonist survive. In the narrative of the film it is expected that we are introduced to a character, someone they know dies due to a zombie and they join a group of survivors as they try to find safety in the dystopia. The film also link to ideas about how society lives and we learn more about the nature of the zombie. the film never goes back to the original utopia, instead the group must learn to adapt to the dystopia or create a new one.