Trailer Analysis: Findings

After analysing different horror trailer I learnt key skills and ideas from them to increase the horror and fear factor but also ideas for the narrative.

From Annabelle I realised that a key feature to a horror trailer is jump scares, or set up to jump scares but also scene that a scary as they are disturbing with out the need for a jump scare, for example in the Annabelle trailer a demon walks up to a crib whilst the mother a baby sleep, the eeriness is also built up by peaceful yet unsettling music and low key lighting. Lighting is also a key feature, darkness and low key lighting create a sense of danger which I needed to identify that this is a horror trailer, where as in Zombeavers the lighting wasn't the same as in Annabelle due to Zombeavers being a hybrid with comedy.

Zombeavers made me choose the sub genre I would like to follow for my trailer, zombies. In the zombie sub genre there are many codes an conventions which are easy to follow to identify that the movie is from that genre and which the influence from Annabelle and Sinister I can  increase the horror factor, which Zombeavers hinted at but changed to make it comedic. Zombeavers hints at gore in the trailer as well, Annabelle and sinister we not gory film and gore is often tamed down in a trailer as it can be unsettling and inappropriate however I would like to touch on the fact the plot of my movie would contain gore in a similar way to zombeavers.

Sinister like Annabelle focused on a clear distinction between good and evil. Sinister brought in the idea of corruption of innocence which created and uncanny feel to the trailer, increasing the scare factor in another way from a jump scare. Another idea I thought was cleaver was linking the villain to a symbol and through out the trailer have  the symbol appear, I like this idea to add to my trailer, a symbol or image repeated through out my trailer.