Survey Findings

All of my candidates where of secondary school age, which means this is my target audience.
I found that 2/3 of people think that little of the plot should be revealed, the ideas and themes should be hinted at and genre/characters established. Where as 1/3 people thought that most of the plot should be revealed, however may don't agree with this as if all the best parts of a movie are in the trailer then the movie becomes under whelming.
2/3s of the candidates asked said that their favourite sub genre of movie was zombie horror, therefore I should produce a zombie horror as that is most desired by my target audience.
In terms of effects jump scares an gore came up the most. Jump scares were rated as the number 1 effect but gore was often repeated. A most favourite effect in horror movies by one candidate was plot twists and another was music that builds tension.
In terms of importance music and lighting was voted 100% very important, I my trailer I should focus on how lighting and music can create the desired mood or emotion for that scene. Camera shots and sound effects were rated 66.67% very important, so I should also include a wide range of camera shot appropriate to the setting and mood, but also sound effects. The mise en scene of the trailer had mixed level of importance ranging from very important to not very important, however more votes were on the important to very important side, so I will think carefully about any mise en scene features, as other features such as lighting and camera shots are less impressive if the mise en scene of the area is off.